Home staging
Successful staging is the art of using marketing and design to create a home buyers aspire to: “If I buy this house, I can live like this.” HSR Certified staging for sellers and agents across Tampa Bay.
Why staging pays
If you could get ten percent more on the sale of your home, how much would that be? Figures from the Real Estate Staging Association (RESA) study, as cited by the Home Staging Resource.
23
Days on market
The average for professionally staged homes in RESA's study of more than 13,000 homes.
85%
Sold over list
Staged homes in the same study sold for 5 to 23 percent over list price.
75%
Saw a return
Sellers saw 5 to 15 percent over asking on a staging investment of about 1 percent.
10%
Can visualize
Only about one buyer in ten can see a home's potential without staging.
The approach
Maximize what you have. Dramatic transformations using what you already own. Staging has to make financial sense, so it starts with a consultation to assess your space.
Purchases as investments. Working within your budget, Michele recommends only purchases or rentals that more than pay for themselves in speed and sale price.
Cosmetic updates for ROI. Depending on budget and timing: paint, electrical and other simple changes with a high return, and which rooms are worth it.
Staging services
01
Rolling up our sleeves to physically stage the main areas of the home, based on the Staging Report recommendations.
02
For larger homes, over 2,000 square feet, that could use more than a few hours of work. Home must be prepped and cleaned before the stager arrives.
03
Empty homes are in special need of staging, and this is where the studio shines, with options other staging companies don't offer.
We walk through your home room by room, noting what grabs us, what glares at us and what gives us a feeling of home.
Packing starts now: a good percentage of each room is packed away for a cleaner, more open and spacious feel.
We find each room's focal points, emphasize what we love and downplay or distract from the negatives.
Lighting and color make each room bright, warm and inviting, so buyers respond to it.
To feel at home, buyers shouldn't be reminded that it's yours. We depersonalize while keeping the warmth.
The dirty work speaks for itself. We clear the buyer's mental repair list before they can write it.
Updating your style with simple accessories from what you already have, with purchases recommended only as investments.
The wow factor: subtle touches that make buyers want to live here and feel at home. This is where marketing strategy comes in.
Home staging is the preparation of a home for sale by a professional who is trained and certified in this specialized form of design. A professional stager views your home objectively, as a product, highlighting its assets while downplaying its flaws. Sellers rarely have that distance, and many successful Realtors lack the time or trade resources to stage a home properly.
Our homes are a little like our children, and we do not always see their flaws. After living in a space, we grow used to how it looks, and changing it can be emotionally difficult. Without an objective view it is hard to market and package a home effectively, which is where an HSR Certified professional adds the most value.
Even in a strong market, a quick sale does not mean your home sold for all it could have. Only about 10% of buyers can truly visualize a home's potential, and in a vacant home, furniture gives them a frame of reference for size and scale. In a Real Estate Staging Association (RESA) study of more than 13,000 homes, professionally staged homes averaged 23 days on market, and 85% sold for 5 to 23% over list price. Michele's consultation walkthrough identifies the details that erode price, so you can make simple fixes that help maximize your return.
Yes. Michele partners with agents to strengthen their listing packages through occupied home consultations and photo-filled reports that give sellers a clear action plan, along with easy to understand materials that explain the staging process. Volume pricing is available for agents with several listings, and her HSR certification helps sellers trust that each recommendation is made in their best interest.
Free staging guide
Free: hot tips, room-by-room checklists and staging statistics.
Everything sellers need to prepare a home to sell faster and for more, gathered into one practical guide from the studio.
Get the free guide
Every staging begins with a walkthrough of your home and a clear plan for where to invest.
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